Baby Tracker gives parents a view into their baby's day

New parenting tool creates patent-pending method for providing
a visual snapshot of a baby's activities in childcare

CALIFORNIA-- Announcing Baby Tracker^® the first parenting tool designed to easily track and monitor the activities of a baby's day. Naps, meals, play time, diaper changes and more are recorded on a pre-formatted daily chart using symbols to mark specific activities by time of day. Easy to record and easy to review, these pages create a visual communication and reference tool for parents and baby's caregivers. Baby Tracker's patent-pending daily charting method is completed with intelligently designed parent resources pages including contact lists, medical emergency forms, immunization and growth charts, and more to bring to market a full line of child activity organizers, journals, pads, and diaries.

The Baby Tracker has been used by families, in a range of childcare situations with great results. Home care, grandmothers, licensed daycare centers have all put the tool to use and provided feedback on its ease of use and benefits as a time-saving communication tool. Childcare providers praise the Baby Tracker system because it provides a quick means of recording the daily activities without journal writing or taking time away from the care of the child. Simple charting symbols and check boxes are used to create the daily snapshot. The result is centralized and simplified communication between parents and caregivers, reducing the time and stress associated with the sometimes hectic drop off, pick up or exchange of a baby's care giver responsibilities.

For working parents, childcare is a part of life. According to the 2000 US Census, 13 million children under the age of 6 are participating in some type of non-parental childcare arrangement. And on average, a baby under the age of 2 spends more than 30 hours per week in the care of a person other than their parents. One key factor to a positive childcare experience is communication between the parents and the caregiver. Getting answers to questions like "Did they take a nap?" "Did they eat enough?" " Did they take their medicine?" are important in knowing the well being of a child and predicting needs for the rest of the day or evening. Today's baby care communication is largely dependent on verbal handoffs and handwritten notes, adding time and sometimes frustration to the end of a hectic day for everyone. Now Baby Tracker provides parents and caregivers with an organized and simple means of exchanging consistent information about a baby's daily activities.

Calling the Baby Tracker line the world's first "home busy-ness" tool, Catherine Nunes, a marketing executive and founder of Time Too™ has first-hand experience with juggling the demands of work and family. Early prototypes of Baby Tracker were designed and put to good use as Catherine employed a variety of childcare situations during the baby years with her four children. Copies were also distributed to her friends who passed it along to other new parents, creating a grassroots groundswell of demand for the product. "With Baby Tracker, the transition between picking up and dropping off the baby becomes less rushed and more organized." notes Catherine Nunes. "Baby Tracker becomes the daily bridge that turns parents on the go into parents' in the know. And that's a stress buster for any working mom or dad."

The Baby Tracker line combines form and function to deliver an attractive, time-saving communication tool perfect for every diaper bag. The debut of the BabyTracker line includes:

• A Yearly Refillable Binder complete with Daily Tracking pages, key contact organizer, medical emergency forms, and monthly planning calendars with pockets. Annual refills can be purchased separately including a Kid Tracker™ version for tracking toddler activities ages 18 months to 36 months.

• Colorful 6-month Wire-bound Journals filled with Daily Tracking pages and quick contact reference pages, the perfect portable communication tool ready to pop into the side pocket of the diaper bag.

• 'An Evening Out' Pads, a companion collection of 2-sided pads, assist evening babysitters quickly know the "where, what, how to reach" information for an evening out, as well as contain a night-time version of the Daily Tracking log for recording a baby's activities during the evening hours.

Baby Tracker has been available in selected retail stores and on the Time Too website, www.timetoo.com. The suggested retail price for the BabyTracker childcare journals is $19.00 for the portable 6-month version and $38.00 for annual refillable binder. Refills are $24.00; and the companion 'An Evening Out' pads are $9.00.

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About Time Too
The Baby Tracker line is designed and distributed by Time Too, a company dedicated to designing and distributing time management, communications and organization tools for busy families. Time Too's initial market entry focuses on childcare—with baby care communication providing an opportunity ready for tools to improve communication and gain quality time.

Time Too and BabyTracker Press Contacts
media@timetoo.com
Catherine Nunes
cnunes@timetoo.com
(650) 917-9167